I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
Weekly Insights: Building Stronger Connections with Your Audience
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Hi Reader, I hope your week has been amazing! This week I have been active working with the Black Belt Members in the Strength Matters community. If you weren’t aware, I work closely with James and Josh at Strength Matters, serving as their Business Growth Strategist and overseeing their Black Belt Business Academy. This role allows me to guide and support their community in building and growing their fitness businesses. This week we explored the vital concept of engagement over broadcasting. With the daily content flood, establishing genuine connections with your audience is paramount. Real connections go beyond sales pitches and promotions. While consistent marketing is crucial, it’s equally vital to balance promotional content with valuable, educational, or inspirational posts. Key Content Fundamentals:
If you are not a member of this vibrant and supportive community of health and wellness professionals, I invite you to join this free community and in doing so you can read the full post and share your insights in the comments. LATEST NEWS:I’ve been quietly working on a new program called the Fitness Marketing Growth Engine. This new program is being created following a lot of conversations with prospects and folks within the Fit Pro communities I support online. These conversations led me to realising that there were 3 major challenges faced by fitness professionals –
This program is designed to be the solution. Reply to this email with 'INTERESTED' to be added to the waiting list and receive exclusive bonuses once the program launches. QUICK HINT: those on the waiting list get super special bonuses ;-) Now… onto this weeks content… EXCLUSIVE CONTENT TO HELP YOU:Now, let’s dive into some valuable resources to elevate your fitness business. YOUTUBE VIDEO: Discover the best content types, platforms, and tools to increase your brand awareness, generate targeted leads every week, and gain new clients every month. PODCAST EPISODE: Dive into this episode where Josh Kennedy and I unveil the secrets to crafting a morning routine that propels you into an unstoppable 2024. Whether you've struggled with routines in the past or are looking to optimize your mornings for maximum productivity and clarity, this episode is your first step towards a transformed life. RESOURCE OF THE WEEK:Are you actively growing your email list? If not, it’s time to change that. I’ve been a customer and affiliate for ConvertKit since 2017. They provide everything I need to build, market, and stay connected with my audience. Get a FREE 14-Day Trial. That wraps up this week’s newsletter. I’ll be back with more insights next Sunday! Best wishes for the week ahead. Andrew |
Hi! I'm Andrew Wallis
I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
Hi Reader, Just the other day, I was reminded of an enlightening chat I had with a fellow fitness business owner who was struggling to attract new clients. His marketing efforts seemed ineffective, pulling in what he considered low-quality leads. Curious, I asked how long he had been part of my mailing list. "About two years," he replied. "This is our first conversation though...and you haven’t tried any of my programs yet?" He shared some hurdles—he couldn't find time away from his gym for...
Hi Reader, Have you ever considered the power of saying "no"? It's a simple word, but its impact can be profound. Last week, I found myself overwhelmed with requests from various projects, commitments, and obligations. I was spreading myself too thin, trying to please everyone and failing to prioritize my own well-being. That's when I remembered a lesson I learned long ago about the importance of setting boundaries. One evening, while reflecting on my day, I watched a documentary about...
Hi Reader, Last week, while wrapping up my stay in London after a fulfilling house-sitting experience, I found myself observing Rosa, the cat Sheena and I had been caring for over the past few weeks in our roles as TrustedHouseSitters. As the evening unfolded, I couldn't help but be drawn to the determined effort he put into retrieving her toy from under the couch. Despite the challenge before her, she persisted, scratching and whining in pursuit of her beloved toy. Each failed attempt only...