Step Into Their Shoes – Understanding Your Client's Journey
Hi Reader, Just the other day, I was reminded of an enlightening chat I had with a fellow fitness business owner who was struggling to attract new clients. His marketing efforts seemed ineffective, pulling in what he considered low-quality leads. Curious, I asked how long he had been part of my mailing list. "About two years," he replied. "This is our first conversation though...and you haven’t tried any of my programs yet?" He shared some hurdles—he couldn't find time away from his gym for...